Carl, the founder of FiiHii, is on a mission to make whole food nutrition simple and accessible. FiiHii offers clean, additive-free meals designed to improve gut health and overall well-being, making healthy eating effortless.
Bringing real food back to the table
FiiHii's goal is to transform eating habits by providing essential nutrients through carefully crafted products free from preservatives, additives, and emulsifiers.
“We aim to provide half your daily fibre, four of your five a day, and at least 30 different plants a week,” Carl explains. By offering nutrient-rich, whole food-based smoothie drinks (called Frinks®), FiiHii hopes to tackle the rising issues of poor gut health, mental health struggles, and the effects of ultra-processed foods—problems Carl has experienced firsthand.
From personal struggles to entrepreneurial success
Carl’s journey into entrepreneurship was driven by personal challenges. While he always had an entrepreneurial spirit, he was hesitant to take the leap—until he experienced serious health concerns that led him to dive deep into the science of gut health.
“I was struggling, but my son's condition was the real catalyst,” he shares. “He had stomach issues that left him in agony, and I just knew I had to find a solution.”
His research led him to a groundbreaking realisation: the gut and brain are deeply connected, with 80-90% of the signals traveling from the gut to the brain—not the other way around. “That was revolutionary to me,” he says. “I realised that poor gut health was linked to so many issues, including mental health struggles.”
Determined to make a difference, Carl created FiiHii to bring back traditional, whole food eating in a way that fits modern lifestyles. While his mission was clear, launching the business came with its own set of hurdles. From logistical challenges with deliveries to technical issues with his website, Carl faced setbacks that would have discouraged many. But through resilience and adaptability, Carl pushed forward, refining his business strategy and forming key partnerships.
How Capital on Tap helps FiiHii thrive
As with many startups, cash flow was a challenge, especially during critical moments of growth. That’s where Capital on Tap came in.
“There was a period where sales weren’t happening the way I wanted due to all the challenges we faced,” Carl says. “But I still had to keep things moving—bringing on a consultant, ordering branded pouches, covering shipping costs. The Capital on Tap card helped balance that out.”
By leveraging the business credit facility, Carl was able to continue investing in FiiHii even during slower months. “Having access to flexible credit meant I didn’t have to wait months to get things done. I could keep building, even when there were delays.”
His favorite feature of the card? Simplicity. “It’s just easy. That’s the best way to describe it,” he says.
Want to grow your business like FiiHii? The Capital on Tap Business Credit Card could be the tool you need to keep things moving. Apply today and see how it can support your journey.
