Meet Tom Church, co-founder of Latest Deals, a discount code platform with a difference. Built on a community-first approach, the website helps people across the UK find and share the best deals, making saving money easier for everyone.
Building a community of smart shoppers
In 2016, Tom Church and his co-founders, Tom Kelsey and Deepak Tailor, set out to change the way people save money. Frustrated by impersonal deal websites, they envisioned a platform where real people could share real savings.
Latest Deals was born—an interactive community where members actively post, vote, and discuss the best discounts. It’s not just about listing promo codes; it’s about creating a space where people help each other make smarter spending choices. Fast forward to today, and the numbers speak for themselves: 400,000 people read their daily emails, they’ve built a strong social media following, and have an “Excellent” Trustpilot rating.
From side hustles to a thriving business
Tom’s path to entrepreneurship wasn’t a sudden leap but a steady climb. From selling sweets at school to flipping items on eBay, he always had a knack for finding value in everyday transactions. But it wasn’t just about business—it was about impact.
The real inspiration came from everyday savers. Whether it was families reducing grocery bills, students affording essentials, or pensioners making their budgets stretch, Tom saw the power of small, consistent savings.
“The best part of running Latest Deals? It’s hearing from people who’ve genuinely improved their lives because of something we’ve shared,” he explains. “We’re not just about pounds and pence—we’re about making life a little easier.”
How Capital on Tap helps Latest Deals scale
Keeping up with the rapid growth of Latest Deals means making smart financial decisions. From marketing pushes to tech upgrades, the ability to act quickly is key to staying ahead.
That’s where the Capital on Tap Business Credit Card has been a game-changer. It provides the flexibility to cover advertising costs, software subscriptions, and other essential expenses without unnecessary delays. When Latest Deals launched a major campaign last year, the card enabled them to scale their ad spend instantly, fueling growth without the hassle of lengthy approval processes.
“If I had to pick a favourite feature, it’d be the credit limit flexibility,” Tom shares. “As our business grows, our needs change, and Capital on Tap grows with us. It’s like having a financial safety net, which is invaluable when you’re juggling multiple projects at once.”
Want to grow your business like Latest Deals? See how the Capital on Tap Business Credit Card can help you scale. With 1% uncapped cashback, great rewards, and a hassle-free application process, it’s designed to support small businesses.
